Walking Deadreminds me of your company's job descriptions.
Have you read these things lately?
Worst yet, have you written them?
I've got news for you... I'm willing to bet that your company's job descriptions are scary bad. Like HORRIFYING.
There are so many problems, I don't even know where to begin.
For starters, they're BORRRRRR-ING. If the purpose of a well-crafted job description is to entice someone who's not looking for a job (99% of your target candidates) to take a look, yours likely aren't cutting it.
In fact, most job descriptions read more like a hostage negotiation letter...
"To qualify for this role, you must:
Unfortunately, that laundry list of must-have bullet points is working AGAINST you like a pack of zombies.
A 2014 study inHarvard Business Reviewreveals that 95% of women & 80% of men won't apply for a position if they feel they don't meet your criteria (most of which are irrelevant anyway).
So, choose those "must-have"s wisely. (When in doubt, I leave them out. The goal here is to open our funnel, not shut it.)
And a job description without a link to videos about the amazing experience of working at your company is such a missed opportunity.
There's a lot to think about.
So, I just put together this handy 1-page PDF that includes an outline of everything you should be including in your Job Descriptions.
Most companies stink at it, so you have a chance to really set yourself apart.